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Investing in our customers & people

Corporate Social Investment

Our Corporate Social Investment (CSI) activities are primarily directed towards education, economic development and healthcare.

Our total spend on CSI for the period under review was R18.9 million.

For more details regarding our future CSI investment strategy, please refer to “The way forward” on page 70.

Education

Improving the level and quality of education in South Africa is of prime importance to the country’s future as a developing nation. South Africa’s development is increasingly hampered by the shortages of scarce skills.

To address these issues, the Department of Basic Education initiated the Dinaledi Schools Project that aims to improve the quality of maths and science education in South Africa. Through our involvement with the project, 30 schools have benefited as we renovated laboratories, provided new equipment and awarded 85 bursaries to students to pursue a tertiary qualification in science and technology, engineering and accounting.

Economic development

We see economic development as the support of income-generating projects aimed at poverty alleviation through job creation. Although we have funded various projects benefiting more than 2 000 individuals since 2007, we continue to channel our efforts towards food security, business skills development and craft development.

Our flagship project, the Nguni Cattle Project, was established in 2004 in the Eastern Cape and later expanded. The project re-introduces the Nguni cattle breed in rural areas with the hope of establishing commercial cattle farmers. Currently operational in six provinces, to date (158) farmers have been assisted and R26 million has been disbursed since 2004.

Due to its success, the National Department of Agriculture, Forestry and Fisheries has pledged further funds for the expansion of the project throughout the country. In the year under review, R14.4 million was disbursed for the Nguni cattle project.

Healthcare

To assist in alleviating the pressure on South Africa’s public healthcare system and the severe impact of HIV and AIDS, we committed ourselves to supporting healthcare through the provision of equipment to public healthcare facilities.

Amongst others, we have helped to renovate Alexandra and Harry Gwala clinics’ X-ray room in Gauteng, provided Mafane Clinic in the Free State with much-needed clinical equipment and helped rebuild one of the Red Cross Children’s Hospital medical wards.

Employee volunteerism and giving

We also encourage our employees to become directly involved in CSI through volunteering. The following three programmes continue to be well supported by our employees:

  • Habitat for Humanity – 250 volunteering employees have annually built a total of 25 houses since 2007
  • I do care – 91 charities have benefited from our “I do care” fund since 2002. In total, employees contribute some R300 000 towards the fund and are able to select which charities will receive support on the condition that they meet the set criteria determined by our CSI committee
  • My community, my responsibility – A project launched in 2010 to celebrate our 70th birthday. IDC departments chose a charity and volunteered seven hours of their time to such organisations in need. The IDC also donated R10 000 to each selected charity

The way forward

Focus area   Challenge   Way forward
Dinaledi Schools Project   The current support is narrowly focused and does not consider the broader needs of the schools   Employ a more holistic approach towards schools by doing diagnostic analysis on each school first and then intervene accordingly
Education   Unable to provide holistic feedback on outcomes and impact due to lack of integration of interventions including bursary scheme managed by our Human Capital department   Integrate education interventions including external bursary scheme in partnership with Human Capital. Extending the scope to include FET educational institutions will be implemented. Additionally, a bursary support programme will be established to track students’ performance, employment status and career advancement
Economic development   No clear criteria on type of organisations to support   The focus will be on micro or survivalist enterprises that serve to alleviate poverty by sustaining livelihoods. We will target grassroots projects. Economic development will therefore be changed to sustainable livelihoods
Health   The impact is impossible to measure due to specialised and expensive nature of the industry   Discontinue our focus on healthcare in support of other CSI activities
Special interventions   This element is an administrative burden on the CSI staff due to persistent unsolicited requests from the public   This element will not be accessible through public requests any more, but will still be used for strategic cases such as humanitarian and disaster relief interventions
Employee volunteerism   The cost of employee time and the Corporation’s contribution towards that is not tracked and programmes are not adequately integrated

Programmes are also inadequately promoted internally
  An integrated programme will be put in place involving time and cash contributions made

Improved awareness and recognition measures will be put in place